/* ==========================================================================
   TIMCA — Hoja de estilos corporativa
   Consultora y comercializadora estratégica — Gran Retail / FMCG
   ========================================================================== */

/* Tipografías auto-alojadas (Inter + Fraunces) — sin llamadas a Google Fonts,
   así el navegador del visitante nunca envía su IP a servidores de Google.
   Archivos en /fonts/; la ruta ../fonts/ es relativa a este propio CSS
   (css/style.css), por lo que funciona igual desde las páginas raíz y desde /en/. */
@font-face {
  font-family: "Inter";
  font-style: normal;
  font-weight: 400;
  font-display: swap;
  src: url("../fonts/inter-400.woff2") format("woff2");
}
@font-face {
  font-family: "Inter";
  font-style: normal;
  font-weight: 500;
  font-display: swap;
  src: url("../fonts/inter-500.woff2") format("woff2");
}
@font-face {
  font-family: "Inter";
  font-style: normal;
  font-weight: 600;
  font-display: swap;
  src: url("../fonts/inter-600.woff2") format("woff2");
}
@font-face {
  font-family: "Inter";
  font-style: normal;
  font-weight: 700;
  font-display: swap;
  src: url("../fonts/inter-700.woff2") format("woff2");
}
@font-face {
  font-family: "Fraunces";
  font-style: normal;
  font-weight: 400;
  font-display: swap;
  src: url("../fonts/fraunces-400.woff2") format("woff2");
}
@font-face {
  font-family: "Fraunces";
  font-style: normal;
  font-weight: 500;
  font-display: swap;
  src: url("../fonts/fraunces-500.woff2") format("woff2");
}
@font-face {
  font-family: "Fraunces";
  font-style: normal;
  font-weight: 600;
  font-display: swap;
  src: url("../fonts/fraunces-600.woff2") format("woff2");
}
@font-face {
  font-family: "Fraunces";
  font-style: normal;
  font-weight: 700;
  font-display: swap;
  src: url("../fonts/fraunces-700.woff2") format("woff2");
}

:root {
  --ink: #0B1B2B;
  --ink-soft: #16283D;
  --ink-70: rgba(11, 27, 43, 0.7);
  --paper: #F7F5F0;
  --paper-alt: #EFEAE0;
  --gold: #AD8A50;
  --gold-light: #C9A768;
  --gold-accent: #D4AF37;
  --text: #1C1E22;
  --text-soft: #5B6169;
  --line: rgba(11, 27, 43, 0.12);
  --line-light: rgba(247, 245, 240, 0.18);
  --max: 1180px;
  --gap: clamp(1.5rem, 3vw, 3rem);
  --radius: 2px;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }

body {
  margin: 0;
  background: var(--paper);
  color: var(--text);
  font-family: "Inter", -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, sans-serif;
  font-size: 16px;
  line-height: 1.65;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}

h1, h2, h3, h4 {
  font-family: "Fraunces", Georgia, "Times New Roman", serif;
  color: var(--ink);
  line-height: 1.15;
  margin: 0 0 0.6em;
  font-weight: 600;
  letter-spacing: -0.01em;
}

h1 { font-size: clamp(2.4rem, 4.4vw, 3.6rem); font-weight: 500; }
h2 { font-size: clamp(1.7rem, 2.6vw, 2.3rem); }
h3 { font-size: clamp(1.15rem, 1.6vw, 1.4rem); }

p { margin: 0 0 1.1em; color: var(--text); }
p.lead { font-size: 1.15rem; color: var(--ink-soft); }

a { color: inherit; }

.container {
  max-width: var(--max);
  margin: 0 auto;
  padding: 0 clamp(1.25rem, 4vw, 2.5rem);
}

.eyebrow {
  display: inline-block;
  font-family: "Inter", sans-serif;
  font-size: 0.72rem;
  font-weight: 600;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--gold);
  margin-bottom: 1em;
}

.text-soft { color: var(--text-soft); }

/* ---------- Botones ---------- */
.btn {
  display: inline-flex;
  align-items: center;
  gap: 0.6em;
  padding: 0.85em 1.7em;
  font-family: "Inter", sans-serif;
  font-size: 0.85rem;
  font-weight: 600;
  letter-spacing: 0.03em;
  text-decoration: none;
  border: 1px solid transparent;
  border-radius: var(--radius);
  cursor: pointer;
  transition: background 0.2s ease, color 0.2s ease, border-color 0.2s ease;
}
.btn-primary { background: var(--gold); color: var(--ink); }
.btn-primary:hover { background: var(--gold-light); }
.btn-outline-light { border-color: rgba(247,245,240,0.4); color: var(--paper); }
.btn-outline-light:hover { border-color: var(--paper); background: rgba(247,245,240,0.08); }
.btn-outline-dark { border-color: var(--line); color: var(--ink); }
.btn-outline-dark:hover { border-color: var(--ink); }

/* ---------- Header ---------- */
.site-header {
  position: sticky;
  top: 0;
  z-index: 100;
  background: var(--paper);
  border-bottom: 1px solid var(--line);
}
.site-header .container {
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding-top: 1.1rem;
  padding-bottom: 1.1rem;
}
.wordmark {
  font-family: "Fraunces", serif;
  font-size: 1.5rem;
  font-weight: 600;
  letter-spacing: 0.06em;
  text-decoration: none;
  color: var(--ink);
  display: inline-flex;
  align-items: baseline;
  gap: 0.5em;
}
.wordmark span.dot { color: var(--gold-accent); }
.wordmark-mark { width: 1.7em; height: 1.7em; flex-shrink: 0; align-self: center; }
.wordmark small {
  font-family: "Inter", sans-serif;
  font-size: 0.62rem;
  font-weight: 500;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--text-soft);
}

.nav-toggle {
  display: none;
  background: none;
  border: 1px solid var(--line);
  padding: 0.5em 0.7em;
  cursor: pointer;
}
.nav-toggle span {
  display: block;
  width: 20px;
  height: 2px;
  background: var(--ink);
  margin: 4px 0;
}

.main-nav { display: flex; align-items: center; gap: clamp(1.2rem, 2vw, 2.2rem); }
.main-nav a {
  text-decoration: none;
  font-size: 0.87rem;
  font-weight: 500;
  color: var(--ink-soft);
  padding-bottom: 4px;
  border-bottom: 1px solid transparent;
  transition: border-color 0.2s ease, color 0.2s ease;
}
.main-nav a:hover, .main-nav a[aria-current="page"] { color: var(--ink); border-color: var(--gold); }
.lang-switch {
  font-size: 0.76rem !important;
  font-weight: 600;
  letter-spacing: 0.03em;
  border: 1px solid var(--line) !important;
  border-radius: 3px;
  padding: 0.4em 0.7em;
}
.lang-switch:hover { border-color: var(--gold) !important; }

/* ---------- Hero ---------- */
.hero {
  position: relative;
  background: var(--ink);
  color: var(--paper);
  overflow: hidden;
}
.hero::before {
  content: "";
  position: absolute;
  inset: 0;
  background-image: repeating-linear-gradient(
    to bottom,
    var(--line-light) 0,
    var(--line-light) 1px,
    transparent 1px,
    transparent 64px
  );
  opacity: 0.6;
  pointer-events: none;
}
.hero .container {
  position: relative;
  padding-top: clamp(4.5rem, 10vw, 7.5rem);
  padding-bottom: clamp(4rem, 9vw, 6.5rem);
}
.hero-grid { display: grid; grid-template-columns: 1fr minmax(240px, 360px); gap: clamp(2rem, 5vw, 4rem); align-items: center; }
.hero-inner { max-width: 700px; }
.hero h1, .hero h2, .hero h3 { color: var(--paper); }
.hero p.lead { color: rgba(247,245,240,0.82); }
.hero-actions { display: flex; flex-wrap: wrap; gap: 1rem; margin-top: 2rem; }
.hero-visual { width: 100%; }
.hero-visual svg { display: block; width: 100%; height: auto; }
@media (max-width: 860px) {
  .hero-grid { grid-template-columns: 1fr; }
  .hero-visual { max-width: 360px; margin: 0 auto; order: 2; }
  .hero-inner { order: 1; max-width: none; }
}

.hero-stats {
  position: relative;
  border-top: 1px solid var(--line-light);
  margin-top: clamp(3rem, 6vw, 4.5rem);
  padding-top: clamp(1.8rem, 3vw, 2.4rem);
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(160px, 1fr));
  gap: 1.75rem;
}
.hero-stats .stat b {
  display: block;
  font-family: "Fraunces", serif;
  font-size: clamp(1.1rem, 3.4vw, 1.9rem);
  line-height: 1.15;
  min-height: 2.3em;
  color: var(--gold-light);
  font-weight: 500;
  margin-bottom: 0.35em;
}
.hero-stats .stat span {
  font-size: 0.8rem;
  color: rgba(247,245,240,0.68);
  letter-spacing: 0.02em;
}

/* ---------- Page header (páginas internas) ---------- */
.page-header {
  background: var(--ink);
  color: var(--paper);
  position: relative;
  overflow: hidden;
}
.page-header::before {
  content: "";
  position: absolute;
  inset: 0;
  background-image: repeating-linear-gradient(
    to bottom, var(--line-light) 0, var(--line-light) 1px, transparent 1px, transparent 64px
  );
  opacity: 0.5;
}
.page-header .container { position: relative; padding-top: clamp(3.2rem, 6vw, 4.5rem); padding-bottom: clamp(2.6rem, 5vw, 3.6rem); max-width: 820px; }
.page-header h1, .page-header h2, .page-header h3 { color: var(--paper); }
.page-header p.lead { color: rgba(247,245,240,0.82); margin-bottom: 0; }
.page-header .container.has-visual { max-width: var(--max); }
.page-header-grid { display: grid; grid-template-columns: 1fr minmax(200px, 300px); gap: clamp(2rem, 5vw, 3.5rem); align-items: center; }
.page-header-text { max-width: 620px; }
.page-header-visual { width: 100%; }
.page-header-visual svg { display: block; width: 100%; height: auto; }
@media (max-width: 780px) {
  .page-header-grid { grid-template-columns: 1fr; }
  .page-header-visual { max-width: 300px; margin: 0 auto; order: 2; }
  .page-header-text { order: 1; max-width: none; }
}

/* ---------- Secciones ---------- */
section { padding: clamp(3.5rem, 7vw, 6rem) 0; }
.section-alt { background: var(--paper-alt); }
.section-ink { background: var(--ink); color: var(--paper); }
.section-ink h2, .section-ink h3 { color: var(--paper); }
.section-ink p { color: rgba(247,245,240,0.8); }

.section-head { max-width: 640px; margin-bottom: clamp(2rem, 4vw, 3rem); }
.section-head.center { margin-left: auto; margin-right: auto; text-align: center; }

/* ---------- Grillas de tarjetas ---------- */
.grid { display: grid; gap: clamp(1.5rem, 2.4vw, 2rem); }
.grid-3 { grid-template-columns: repeat(3, 1fr); }
.grid-2 { grid-template-columns: repeat(2, 1fr); }
.grid-4 { grid-template-columns: repeat(4, 1fr); }

.card {
  background: var(--paper);
  border: 1px solid var(--line);
  padding: clamp(1.6rem, 2.4vw, 2.1rem);
  border-radius: var(--radius);
}
.card .num {
  font-family: "Fraunces", serif;
  color: var(--gold);
  font-size: 0.95rem;
  font-weight: 600;
  margin-bottom: 0.8em;
  display: block;
}
.card h3 { margin-bottom: 0.5em; }
.card p:last-child { margin-bottom: 0; }
.card p { font-size: 0.95rem; }

.card-dark {
  background: var(--ink-soft);
  border: 1px solid rgba(247,245,240,0.12);
  color: var(--paper);
}
.card-dark h3 { color: var(--paper); }
.card-dark p { color: rgba(247,245,240,0.78); }

/* ---------- Listas con check / guiones editoriales ---------- */
.value-list { list-style: none; margin: 0; padding: 0; }
.value-list li {
  padding: 1.4rem 0;
  border-top: 1px solid var(--line);
  display: grid;
  grid-template-columns: 220px 1fr;
  gap: 1.5rem;
}
.value-list li:last-child { border-bottom: 1px solid var(--line); }
.value-list h3 { margin-bottom: 0.3em; font-size: 1.05rem; }
.value-list p { margin-bottom: 0; font-size: 0.95rem; }

/* ---------- Tabla comparativa canales ---------- */
.channel-split {
  display: grid;
  grid-template-columns: 1fr 1fr;
  border: 1px solid var(--line);
}
.channel-col { padding: clamp(1.8rem, 3vw, 2.6rem); }
.channel-col + .channel-col { border-left: 1px solid var(--line); }
.channel-col.mass { background: var(--paper); }
.channel-col.select { background: var(--ink); color: var(--paper); }
.channel-col.select h3, .channel-col.select .eyebrow { color: var(--paper); }
.channel-col.select .eyebrow { color: var(--gold-light); }
.channel-col.select p { color: rgba(247,245,240,0.82); }
.brand-tags { display: flex; flex-wrap: wrap; gap: 0.6rem; margin-top: 1.4rem; }
.brand-tags span {
  font-size: 0.78rem;
  font-weight: 600;
  letter-spacing: 0.03em;
  padding: 0.45em 0.9em;
  border: 1px solid var(--line);
  border-radius: 999px;
}
.channel-col.select .brand-tags span { border-color: rgba(247,245,240,0.3); }
.card-dark .brand-tags span { border-color: var(--line-light); }

/* ---------- Metodología (pasos) ---------- */
.steps { counter-reset: step; list-style: none; margin: 0; padding: 0; display: grid; gap: 0; }
.steps li {
  counter-increment: step;
  position: relative;
  padding: 1.6rem 0 1.6rem 3.6rem;
  border-top: 1px solid var(--line);
}
.steps li:last-child { border-bottom: 1px solid var(--line); }
.steps li::before {
  content: counter(step, decimal-leading-zero);
  position: absolute;
  left: 0;
  top: 1.55rem;
  font-family: "Fraunces", serif;
  font-size: 1rem;
  font-weight: 600;
  color: var(--gold);
}
.steps h3 { font-size: 1.02rem; margin-bottom: 0.3em; }
.steps p { margin-bottom: 0; font-size: 0.95rem; }

/* ---------- CTA banda ---------- */
.cta-band {
  background: var(--ink);
  color: var(--paper);
  text-align: center;
  padding: clamp(3.5rem, 7vw, 5.5rem) 0;
}
.cta-band h2 { color: var(--paper); max-width: 640px; margin-left: auto; margin-right: auto; }
.cta-band p { color: rgba(247,245,240,0.78); max-width: 560px; margin-left: auto; margin-right: auto; }
.cta-band .hero-actions { justify-content: center; }

/* ---------- Formulario de contacto ---------- */
.form-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 1.2rem; }
.form-grid .full { grid-column: 1 / -1; }
label {
  display: block;
  font-size: 0.78rem;
  font-weight: 600;
  letter-spacing: 0.03em;
  text-transform: uppercase;
  color: var(--text-soft);
  margin-bottom: 0.5em;
}
input, select, textarea {
  width: 100%;
  padding: 0.85em 1em;
  font-family: "Inter", sans-serif;
  font-size: 0.95rem;
  border: 1px solid var(--line);
  background: var(--paper);
  color: var(--text);
  border-radius: var(--radius);
}
input:focus, select:focus, textarea:focus { outline: 1px solid var(--gold); border-color: var(--gold); }
textarea { resize: vertical; min-height: 130px; }
.form-note { font-size: 0.82rem; color: var(--text-soft); margin-top: 1rem; }

.contact-info-list { list-style: none; margin: 0; padding: 0; }
.contact-info-list li { padding: 1rem 0; border-top: 1px solid var(--line); }
.contact-info-list li:last-child { border-bottom: 1px solid var(--line); }
.contact-info-list .label { font-size: 0.75rem; text-transform: uppercase; letter-spacing: 0.05em; color: var(--gold); font-weight: 600; display: block; margin-bottom: 0.3em; }

/* ---------- Footer ---------- */
.site-footer {
  background: var(--ink);
  color: rgba(247,245,240,0.7);
  padding: clamp(3rem, 6vw, 4rem) 0 2rem;
}
.footer-grid {
  display: grid;
  grid-template-columns: 1.4fr 1fr 1fr;
  gap: clamp(2rem, 4vw, 3rem);
  padding-bottom: 2.5rem;
  border-bottom: 1px solid var(--line-light);
}
.footer-grid .wordmark { color: var(--paper); }
.footer-grid .wordmark small { color: rgba(247,245,240,0.6); }
.footer-grid p { color: rgba(247,245,240,0.65); font-size: 0.92rem; max-width: 320px; }
.footer-col h4 {
  color: var(--paper);
  font-family: "Inter", sans-serif;
  font-size: 0.78rem;
  font-weight: 600;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  margin-bottom: 1rem;
}
.footer-col ul { list-style: none; margin: 0; padding: 0; }
.footer-col li { margin-bottom: 0.7em; }
.footer-col a { text-decoration: none; font-size: 0.92rem; color: rgba(247,245,240,0.75); }
.footer-col a:hover { color: var(--gold-light); }
.footer-bottom {
  display: flex;
  justify-content: space-between;
  flex-wrap: wrap;
  gap: 1rem;
  padding-top: 1.6rem;
  font-size: 0.8rem;
  color: rgba(247,245,240,0.5);
}

/* ---------- Footer legal links ---------- */
.footer-legal { font-size: 0.8rem; }
.footer-legal a { color: rgba(247,245,240,0.65); text-decoration: underline; text-underline-offset: 2px; }
.footer-legal a:hover { color: var(--gold-light); }
.footer-legal .sep { margin: 0 0.5em; opacity: 0.4; }
.footer-legal button.link-btn {
  background: none; border: none; padding: 0; margin: 0; cursor: pointer;
  font: inherit; color: rgba(247,245,240,0.65); text-decoration: underline; text-underline-offset: 2px;
}
.footer-legal button.link-btn:hover { color: var(--gold-light); }

/* ---------- Legal / privacy pages ---------- */
.legal-content { max-width: 740px; }
.legal-content h2 { font-size: 1.3rem; margin-top: 2.6rem; }
.legal-content h2:first-child { margin-top: 0; }
.legal-content h3 { font-size: 1.05rem; margin-top: 1.8rem; }
.legal-content p { margin-top: 1rem; color: var(--text); }
.legal-content ul, .legal-content ol { margin: 1rem 0; padding-left: 1.3rem; color: var(--text); }
.legal-content li { margin-bottom: 0.5em; }
.legal-content li > ul { margin-top: 0.5em; }
.legal-content strong { color: var(--ink); }
.legal-content .updated { font-size: 0.85rem; color: var(--text-soft); margin-bottom: 2rem; }
.legal-content .field-pending { color: var(--gold); background: rgba(173,138,80,0.12); padding: 0.05em 0.4em; border-radius: 3px; font-style: normal; }
.legal-content table { width: 100%; border-collapse: collapse; margin: 1rem 0; font-size: 0.92rem; }
.legal-content th, .legal-content td { text-align: left; padding: 0.6em 0.8em; border: 1px solid var(--line); vertical-align: top; }
.legal-content th { background: var(--paper-alt); font-weight: 600; color: var(--ink); }

/* ---------- Contact form: privacy consent checkbox ---------- */
.consent-check { margin-top: 1.4rem; }
.consent-check label { display: flex; align-items: flex-start; gap: 0.65em; cursor: pointer; }
.consent-check input[type="checkbox"] { margin-top: 0.25em; width: 16px; height: 16px; accent-color: var(--gold); flex-shrink: 0; cursor: pointer; }
.consent-check span { font-size: 0.88rem; color: var(--text-soft); line-height: 1.5; }
.consent-check a { color: var(--ink); text-decoration: underline; text-underline-offset: 2px; }
.consent-check a:hover { color: var(--gold); }
.form-error { font-size: 0.82rem; color: #B3441E; margin-top: 1rem; display: none; }

/* ---------- Cookie notice ---------- */
#cookie-notice {
  position: fixed; left: 0; right: 0; bottom: 0; z-index: 500;
  background: var(--ink); color: rgba(247,245,240,0.88);
  padding: 1.1rem clamp(1.25rem, 4vw, 2.5rem);
  display: flex; align-items: center; justify-content: center; gap: 1.5rem; flex-wrap: wrap;
  box-shadow: 0 -6px 24px rgba(11,27,43,0.25);
  transform: translateY(110%); transition: transform 0.35s ease;
}
#cookie-notice.visible { transform: translateY(0); }
#cookie-notice p { margin: 0; font-size: 0.86rem; max-width: 640px; color: rgba(247,245,240,0.82); }
#cookie-notice a { color: var(--gold-light); text-decoration: underline; text-underline-offset: 2px; }
#cookie-notice .btn { flex-shrink: 0; }
@media (max-width: 700px) {
  #cookie-notice { justify-content: flex-start; text-align: left; }
}

/* ---------- Responsive ---------- */
@media (max-width: 860px) {
  .grid-3, .grid-4 { grid-template-columns: 1fr 1fr; }
  .footer-grid { grid-template-columns: 1fr; }
  .channel-split { grid-template-columns: 1fr; }
  .channel-col + .channel-col { border-left: none; border-top: 1px solid var(--line); }
}

@media (max-width: 700px) {
  .main-nav {
    position: fixed;
    inset: 68px 0 0 0;
    background: var(--paper);
    flex-direction: column;
    align-items: flex-start;
    padding: 2rem clamp(1.25rem, 4vw, 2.5rem);
    gap: 1.4rem;
    transform: translateY(-8px);
    opacity: 0;
    pointer-events: none;
    transition: opacity 0.2s ease, transform 0.2s ease;
  }
  .main-nav.open { opacity: 1; transform: translateY(0); pointer-events: auto; }
  .main-nav a { font-size: 1rem; }
  .nav-toggle { display: block; }
  .grid-3, .grid-4, .grid-2 { grid-template-columns: 1fr; }
  .value-list li { grid-template-columns: 1fr; gap: 0.4rem; }
  .form-grid { grid-template-columns: 1fr; }
}